Noel Carson

Noel leads the Bozzuto marketing and creative teams responsible for the brand development, launch, and performance of a pipeline of 20,000+ Class-A investment-grade apartment homes nationwide. With two decades in brand and creative direction, he has developed over 130 premium brands valued at over $20 billion. His expertise spans strategy, creative execution, media planning, and public relations in the design and architecture space. Passionate about elevating customer experience and company culture, Noel positions Bozzuto as a distinctive voice in the multifamily industry through impactful storytelling.

What is your current state of mind?

Contemplative frazzle.

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What’s your favorite place to people-watch?

The National Gallery of Art café.

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Where’s the last place you traveled, and where are you traveling next?

Miami for Art Basel. I’m planning a trip to Denmark to run the Copenhagen Marathon in a few months.

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Where on earth has most surprised you?

Montana’s Glacier National Park is one of the most beautiful places I have been in a long time.

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Where could you return to again and again?

Solomon’s Island, MD—a charming beach town 90 min outside of DC.

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When and where were you the happiest?

The moment I finished my last intense design class of my undergrad career, I felt completely free—no deadlines, no responsibilities. All I wanted to do was fly a kite on the beach. So, I did.

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What’s your favorite place to take a friend visiting from out of town?

The Hirshhorn.

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Where is your favorite place to work?

A great hotel bar.

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What do you consider the lowest depth of misery when you go out for dinner or drinks?

Singing ‘Happy Birthday’ to the stranger’s table next to me.

What taste or flavor do you most crave?

Designer salt.

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What current trend drives you mad?

AI generated creative.

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What is your greatest extravagance?

Watches.

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What would you be doing if you weren’t doing your current job?

Architect.

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Where would you most like to live?

Bologna. Or somewhere deep in the Colorado mountains, completely off the grid.

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What quality do you like most and least in a travel partner?

Most: Fast walkers. Least: No global entry or lounge access.

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What commonly praised quality do you believe is overhyped or overvalued?

Tact.

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What is your most treasured possession?

My instinct for improvisation.

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What do you regret spending money on?

Uncomfortable design-forward chairs (that I will never give up!).

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What do you most deplore and most love about where you live?

I love the art and food culture of DC but deplore the political noise.

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What is your personal motto/tagline?

Keep it simple, stupid.