Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

Rows of barrels of Jura whisky
A modern brass light fixture
A mobile mock-up of the Corigin site

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

The Liz logo overlayed on a photo featuring green leaves in a simple vase

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

A mobile mock-up of the Liz website

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type
A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

Heron

Perched near the water’s edge, Heron reimagines urban living in Tampa, creating a tranquil oasis within an energized community where people can live in balance with the world. We crafted a brand identity that connects with the nature and culture of Water Street Tampa, and celebrates this new benchmark for living in the neighborhood.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print

Test

An elevated vision.

The visual identity highlights the uniquely strong yet delicate structure of Heron’s architecture that parallels the balanced lifestyle it offers. We created a confident serif logo that contains both curves and angles, emphasizing this symbiosis through its design and minimal application with contrasting tones and intentional layouts.

In harmony with nature.

A collection of hand drawn illustrations complement the logo with graphic references to the surrounding nature. Abstracted images of a wing, water and palm frond capture the natural beauty of Water Street Tampa and embody the harmonious spirit of Heron.

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