The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Rows of barrels of Jura whisky
A modern brass light fixture
A mobile mock-up of the Corigin site

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

The Liz logo overlayed on a photo featuring green leaves in a simple vase

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

A mobile mock-up of the Liz website

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type

Hot off the press.

A popular location for guests and locals alike, The Press Room lobby bar pays homage The Times Picayune and Eliza Jane’s storied career.

A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

Hot off the press.

A popular location for guests and locals alike, The Press Room lobby bar pays homage The Times Picayune and Eliza Jane’s storied career.

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

Hot off the press.

A popular location for guests and locals alike, The Press Room lobby bar pays homage The Times Picayune and Eliza Jane’s storied career.

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

The Eliza Jane

Housed in a collection of historic warehouses near the French Quarter, this New Orleans hotel is rooted in the city’s creativity, commerce and character. Our branding paired local heritage with modern luxury, tapping into the stories hidden within the property’s walls.

Brand Positioning, Naming, Visual Identity, Copywriting, Print, Digital Marketing, Signage

Test

A newsworthy name.

It was time for these former printshop walls to talk, and who better to tell their story than the woman who turned The Times Picayune into the most powerful publication in the South. Eliza Jane Nicholson was the inspiration for the hotel’s name and our creative approach.

Come for a cocktail. Stay for a story.

The identity for Couvant Bar & Brasserie, housed within the original Peychaud Cocktail Bitters factory, captures a brooding sensibility worthy of its name.

Client: Rockbridge Capital & HRI Lodging
Soft Brand:
Unbound Collection by Hyatt
Interior Design:
Stonehill Taylor
F&B Concepting:
Makeready
Photography:
Courtesy of MakeReady and Taggart Sorensen

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