Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

Test

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Rows of barrels of Jura whisky
A modern brass light fixture
A mobile mock-up of the Corigin site

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

Test

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

The Liz logo overlayed on a photo featuring green leaves in a simple vase

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

A mobile mock-up of the Liz website

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type
A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Fellow

An all-day gathering place housed in a 19th century lodge in Hunter, NY, Fellow Mountain Cafe brings locals and travelers together for perfectly brewed coffee, natural wine and simple fare. We created a brand identity that embodies the warm spirit, honest quality and easy charm of this cafe, supporting its mission of offering quality food for quality fellows.

Brand Positioning, Naming, Visual Identity, Website Design, Signage

Test

Upstate simplicity.

Inspired by the classic trail signage once found throughout the Catskills, we crafted an identity and unique set of icons that welcome fellow neighbors and diners with an easy vibe.

Discovery at every turn.

A custom brand mark reminiscent of wayfinding symbols creates a sense of adventure, while playful brand illustrations are sprinkled throughout like trail markers on a path. Directional visuals including italicized text, angular type layouts, and radial brand icons encourage a feeling of forward movement.

Client: Escape Hospitality
Interior Design:
Studio Tack
Photography:
Moria Wolfe, Jessica Olm

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