Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Rows of barrels of Jura whisky
A modern brass light fixture
A mobile mock-up of the Corigin site

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

The Liz logo overlayed on a photo featuring green leaves in a simple vase

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

A mobile mock-up of the Liz website

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type
A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Shou Sugi Ban House

The first wellness destination retreat and spa in the Hamptons, Shou Sugi Ban House is a welcome and peaceful respite. We worked with our clients to create a holistic design, anchored by the principles of Wabi-Sabi that extend to the on-site experience.

Brand Positioning, Visual Identity, Copywriting, Website, Print

Test

“Barn burnt down… Now I can see the moon.”

Just like Mizuta Masahide’s haiku, one of the existing barns on-site burnt down after being struck by lightning. Channeling the poet’s sense of perspective, the Shou Sugi Ban House team found opportunity in the loss, and we crafted a mark inspired by their experience.

Ancient inspiration. Modern vision.

Named for the Japanese technique of shou sugi ban, where wood is charred as a means of preservation, we carried that same sense of tactility into our work. We kept our designs simple and straightforward to further convey a sense of honesty and authenticity.

Architect: DSK
Property Photography:
Fredrika Stjärne 

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