Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

Rows of barrels of Jura whisky

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

A modern brass light fixture
A mobile mock-up of the Corigin site

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

The Liz logo overlayed on a photo featuring green leaves in a simple vase

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

A mobile mock-up of the Liz website

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type
A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

Liz

When Whitman-Walker Health created a unique model for non-profit sustainability through mixed-use development, Selldorf Architects followed suit with a visionary design for their first project in Washington D.C. We helped bring the property to life with an identity that captured the treasured cultural legacy of the location.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing

Test

Iconic in every way.

The name Liz honors the legacy of Whitman-Walker’s Elizabeth Taylor Medical Center—a place that gave hope and care to D.C.’s LGBTQ community for over 30 years. Whitman-Walker’s innovative development enabled them to generate resources to support their ongoing outreach activities.

A bold new vision.

The vibrant use of iconic yellow on the website is juxtaposed with the understated sophistication of the typography. The framed navigation builds a sense of connection, with a smooth scroll for immersive and effortless transitions.

Graceful poise.
Quiet confidence.

The primary logo and delicate linework reference the public persona of Elizabeth Taylor. Elegantly minimal layouts allow for visual breathing room. Raw, uncoated print materials are used to evoke a sense of tactility and humanity.

Client: Whitman-Walker Health
Developer:
Fivesquares Development
Architect:
Selldorf Architects
Landscape Design:
Future Green Studio

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