Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

Rows of barrels of Jura whisky

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

A modern brass light fixture
A mobile mock-up of the Corigin site

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

The Liz logo overlayed on a photo featuring green leaves in a simple vase

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

A mobile mock-up of the Liz website

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type
A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

Liberty

A luxurious waterfront residence developed by two families rooted in the industrious spirit of Baltimore. We tapped into their personal history, and that of the city, to create an identity that flows with the energy of the harbor.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction

Test

Anchored by history.

The property’s name was inspired by Liberty Paterakis, daughter of the H&S Bakery founder whose family helped to transform the neighborhood of Harbor East. Developed with Bozzuto, another family with deep roots in Baltimore, the name also celebrates the Liberty class of WWII cargo ships manufactured nearby, and the role Baltimore played in American independence.

An homage to Baltimore’s waterfront.

The timeless elegance of this self-assured brand celebrates a classic American success story, the harbor and the achievements of dedicated Baltimoreans who built this city.

Client: Harbor East
Management: Bozzuto
Architect: Hickok Cole Architects
Interior Design: Stonehill Taylor
Photography: Ren Fuller

More Projects