Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Bold and colorful, Tidal Cove encapsulates the excitement and energy of visiting a water park. Just as much for adults as it is for children, the design is direct and graphic.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Bold and colorful, Tidal Cove encapsulates the excitement and energy of visiting a water park. Just as much for adults as it is for children, the design is direct and graphic.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Bold and colorful, Tidal Cove encapsulates the excitement and energy of visiting a water park. Just as much for adults as it is for children, the design is direct and graphic.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Minutes from Miami Beach and Fort Lauderdale, Turnberry has been a luxury destination for decades. We created identities for various extensions of the global brand, rooted in its history and modern approach to hospitality.
Don Soffer's idea for Aventura began as a sketch on a cocktail napkin and grew into a full-fledged city. The resort expanded to encompass multiple restaurants, retail, a member's club and a water park; we helped to redefine them all.
With a time-tested brand at the core, we found ways to engage and evolve our designs and strategies to fit their unique spaces. From Turnberry News, the retail space, to Freestyle, a quick-serve restaurant, to Soff’s, the lobby bar—each stands as an independent but welcome extension of the resort.
Client: Turnberry Associates
Architect: Nichols, Brosch, Wurst, Wolfe & Associates, INC.
Interior Design: Champalimaud Design, ICRAVE
Photography: Harrison Boyce