Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Rows of barrels of Jura whisky

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

A modern brass light fixture
A mobile mock-up of the Corigin site

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

The Liz logo overlayed on a photo featuring green leaves in a simple vase

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

A mobile mock-up of the Liz website

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type

An inviting, coastal getaway.

Our creative work for the Tilghman Island resort creates a sense of fun and relaxation. We highlighted the property’s maritime location through the use of playful, illustrated watercolor motifs integrated across the collateral.

A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

An inviting, coastal getaway.

Our creative work for the Tilghman Island resort creates a sense of fun and relaxation. We highlighted the property’s maritime location through the use of playful, illustrated watercolor motifs integrated across the collateral.

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

An inviting, coastal getaway.

Our creative work for the Tilghman Island resort creates a sense of fun and relaxation. We highlighted the property’s maritime location through the use of playful, illustrated watercolor motifs integrated across the collateral.

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Wylder Hotels

Wylder believes the more difficult the journey, the more worthwhile the destination. We created the global identity and a unique brand presence for each resort that leverages its storied location with nature-inspired palettes and illustrations.

Brand Positioning, Naming, Visual Identity, Copywriting, Website, Print, Digital Marketing, Art Direction, Advertising

Test

Life is better in the mountains.

Our identity for Wylder Hope Valley was inspired by woodland imagery and vintage camping memorabilia, such as the icon which references classic California trail markers.

Three unique destinations.

We crafted a digital experience that invites users on a journey through each property with video shot on-site and custom illustrations by artist Priscilla Weidlein. Textural elements incorporated throughout bring a real world feel to the digital environment.

Feeding adventures since 1926.

Sorensen’s Café, located at Wylder Hope Valley, has been a beloved institution for generations. Our design modernized the café’s Scandinavian heritage while celebrating the hotel it’s now a part of.

Illustrator: Priscilla Weidlein
Interior Design:
OMFGCO (Hope Valley)
Photography:
Ren Fuller & Bill Whaley

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