The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

Rows of barrels of Jura whisky
A modern brass light fixture
A mobile mock-up of the Corigin site

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

The Liz logo overlayed on a photo featuring green leaves in a simple vase

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

Front and back of Liz business cards. One side is printed in yellow and the logo is embossed

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

A mobile mock-up of the Liz website

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

JW Marriott Turnberry Miami logo overlayed on a photo of tropical leaves

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

Textured, hard-cover menu with metallic, embossed Soff's logo
The Soff's cocktail menu with spacious layout and sans serif type
A branded Tidal Cove towel with a graphic design
A photo of a family relaxing at Tidal Cove. The children are floating in branded intertubes

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

The Marker

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and homes: crisp and minimal, with a local flourish.

Brand Positioning, Visual Identity

Test

The end of the road.

As far south as you can go, Key West has long provided a unique and welcoming escape. Our design was inspired by the island’s diversity of people and colorful homes: crisp and minimal, with a local flourish.

A pocket of tranquility.

Like a window to the island, our series of icons are a nod to Key West’s natural landscape: the open ocean, vibrant greenery and the serenity of a single sailboat.

Client: PebbleBrook Hotel Trust
Management: Highgate
Photography: Brantley Photography & François Genon

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