Revolver New York played a vital role in the creation of WestHouse Hotel, a luxurious, 172-room townhouse concept that embraces its clientele as if they were invited as personal houseguests. Interiors evoke 1920’s glamour through exquisite details including wall-to-wall eucalyptus wood with polished nickel inlays, large crystal chandeliers, custom antique keys and ornate metal handrails. Stunning artwork and images are inspired by Carnegie Hall and bygone Hollywood actors and celebrities. Among the best luxury hotels in Midtown Manhattan, WestHouse is designed by the highly acclaimed and award-winning firm of Jeffrey Beers International.
Revolver's role ranged from selecting a signature scent for the hotel’s interior spaces to creating a full branding package, including all stationary and collateral. Revolver also designed the celebrated “Journey Back” ad concept to embody the unique ethos of the hotel and pay homage to the way hospitality once was. We also directed and produced a “Making Of” video for the campaign that went viral on various social media channels.
• Brand Identity
• Stationery Package
• Collateral Package
• Website Design
• Social Media Design
• Sales & Marketing Materials
• Art Direction for Photoshoot
• Advertising Campaign
• The New York Times, Sleep and the City, December 3, 2013
• Condé Nast Traveler, A First Look at New York's WestHouse Hotel, November 2013