Revolver New York

The Renwick

Art Direction, Brand Identity, Sales & Marketing, Signage, Stationery & Collateral, Website Design

Revolver New York reimaged the Bedford Hotel in Midtown Manhattan as The Renwick, a new hospitality concept that pays homage to the building’s former residents, a crowd that was passionately curious, wonderfully eccentric, and eternally expressive.

TheRenwick_Interiors_.jpg
 Their creative spirit lingers today and can be felt in every detail of the reimagined Renwick, from the books displayed in each room to the gestural brushstroke featured in the logo.

Their creative spirit lingers today and can be felt in every detail of the reimagined Renwick, from the books displayed in each room to the gestural brushstroke featured in the logo.

TheRenwick_Interiors_3.png
 Once the site of oversized artists' studios and lofts, the building later became a long-stay hotel, sheltering residents—including authors John Steinbeck and Thomas Mann—for periods ranging from several months to many years. Inspired by the building’s rich history, The Renwick brand embodies the spark of creative production.

Once the site of oversized artists' studios and lofts, the building later became a long-stay hotel, sheltering residents—including authors John Steinbeck and Thomas Mann—for periods ranging from several months to many years. Inspired by the building’s rich history, The Renwick brand embodies the spark of creative production.

TheRenwick_Interiors_4.png
 We wanted this energy and excitement to be expressed throughout the brand story and felt in everything from the staff uniforms to the photography.  

We wanted this energy and excitement to be expressed throughout the brand story and felt in everything from the staff uniforms to the photography.  

TheRenwick_4.jpg
TheRenwick_Interiors_2.png
 The Renwick encourages guests to indulge their creative spirit – they can make their own origami pigeons (an ode to NYC) or mail letters home that detail their epic adventures in this great city.

The Renwick encourages guests to indulge their creative spirit – they can make their own origami pigeons (an ode to NYC) or mail letters home that detail their epic adventures in this great city.

TheRenwick_3.jpg