Revolver New York

The Katharine

Brand Identity, Menu Design, Stationery & Collateral

The Katharine is a brasserie and bar in Winston-Salem that pairs Parisian charm with southern hospitality.

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 Occupying the ground floor of the iconic corner landmark R.J. Reynolds building, The Katharine is a light-filled space that is both urbane and earthy and also romantic and comfortable. 

Occupying the ground floor of the iconic corner landmark R.J. Reynolds building, The Katharine is a light-filled space that is both urbane and earthy and also romantic and comfortable. 

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 Leveraging the bon vivant lifestyle associated with traditional French Grand Cafés, The Katharine is buzzing and alive with energy.

Leveraging the bon vivant lifestyle associated with traditional French Grand Cafés, The Katharine is buzzing and alive with energy.

 The brand’s name pays homage to Katharine Reynolds, wife of the famed founder of the R.J. Reynolds Tobacco Company. Katharine was a college graduate, philanthropist, and community-minded citizen of Winston-Salem; her sharp mind and warm character inform the culture and voice of her namesake brasserie and bar.

The brand’s name pays homage to Katharine Reynolds, wife of the famed founder of the R.J. Reynolds Tobacco Company. Katharine was a college graduate, philanthropist, and community-minded citizen of Winston-Salem; her sharp mind and warm character inform the culture and voice of her namesake brasserie and bar.

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 Grand, open and bright, rich in palette and pattern, appropriate for both the celebratory dinner and the casual after-work drink, The Katharine is everyone’s local favorite.

Grand, open and bright, rich in palette and pattern, appropriate for both the celebratory dinner and the casual after-work drink, The Katharine is everyone’s local favorite.

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