Chef Melissa Chmelar opened Spoon in 1999 and in 2015, Revolver New York was tasked with reinvigorating her vision with a fresh new brand identity. Located in Chelsea and inspired by the Hudson Valley, Spoon offers a respite for busy New Yorkers intent on eating seasonal, locally-sourced offerings. In everything — whether a catered culinary experience, coffee, or the café’s signature baked goods, prepared foods and frozen entrees — Melissa brings creativity and integrity to the table.
• Brand Positioning
• Logo & Visual Identity