Revolver New York was asked to create a custom press kit for the launch of the new SKYY Infusions Moscato Grape. SKYY, looking to reach a younger demographic, approached Revolver to give the product a street culture edge. Instead of your typical press kit, Revolver New York designed a unique sleeve that wraps around the bottle.
For the launch at GoldBar, we joined the SKYY Infusions Trend Council—which included DGi Management owner Damon DeGraff, Grammy award winning producer Syience, designer Angela Simmons, DJ Ms. Nix, Mixologist Otis Florence, nightlife curator Legendary Damon and celebrity photographer Johnny Nunez—to perform a live Graffiti installation, customizing speakers for each editor in attendance.
• Jones Magazine, SKYY Infusions Moscato Grape Launch in NYC, May 9, 2013
• The Source, Angela Simmons, Producer Syience & More Celebrate the Launch of Skyy Moscato Grape in NYC, May 10, 2013