Revolver New York

Sant Ambroeus

Book Design, Brand Identity Refinement, Packaging, Signage, Stationery & Collateral

In 1936, two pastry chefs opened a café just steps from Teatro La Scala, Milan’s legendary opera house. With this, Sant Ambroeus was born and soon grew to become the city’s unofficial dining room. In 1982, the brand’s first Manhattan location arrived on Madison Avenue. In 2016, we were tasked with harnessing existing elements to create a unified brand identity that would resonate with their discerning and global clientele.

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 From refining Sant Ambroeus’s brand standards to executing collateral design and signage, we executed multiple projects for SA Hospitality Group, including their Coffee Bar location at Sotheby’s, VIP Lounge at Frieze NY, and their newest restaurant in Palm Beach.

From refining Sant Ambroeus’s brand standards to executing collateral design and signage, we executed multiple projects for SA Hospitality Group, including their Coffee Bar location at Sotheby’s, VIP Lounge at Frieze NY, and their newest restaurant in Palm Beach.

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 Our work has served to bring all stationery, collateral, and experiential design elements into one cohesive family.

Our work has served to bring all stationery, collateral, and experiential design elements into one cohesive family.

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 We cleaned up existing assets and also created new and bespoke brand applications that infused unexpected fun and whimsy, such as custom wallpaper designed for the Sant Ambroeus VIP Lounge at Frieze and custom signage for the brand’s signature gelato cart outside Sant Ambroeus Palm Beach.

We cleaned up existing assets and also created new and bespoke brand applications that infused unexpected fun and whimsy, such as custom wallpaper designed for the Sant Ambroeus VIP Lounge at Frieze and custom signage for the brand’s signature gelato cart outside Sant Ambroeus Palm Beach.

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 For the VIP Lounge at Frieze, a wrapping paper original to the first Milanese location was translated into a textile scaled as a wall covering.

For the VIP Lounge at Frieze, a wrapping paper original to the first Milanese location was translated into a textile scaled as a wall covering.

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 For Sant Ambroeus Palm Beach, we produced a custom awning and engaged traditional sign painter Brian Kaspr to execute a bespoke design in sign paint and gold leaf for the gelato cart.

For Sant Ambroeus Palm Beach, we produced a custom awning and engaged traditional sign painter Brian Kaspr to execute a bespoke design in sign paint and gold leaf for the gelato cart.

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 Today, Sant Ambroeus is a globally recognized legacy brand – with a unified and elegant identity to match.

Today, Sant Ambroeus is a globally recognized legacy brand – with a unified and elegant identity to match.