Revolver New York

Roger New York

Just north of Madison Square Park, the historic Hotel Roger Williams wanted to keep pace with its increasingly chic neighborhood. They approached Revolver New York to design and execute a complete rebranding as the stylish, new generation Roger New York.

Standing at the crossroads of uptown and downtown, the new Roger is a marriage of chic design and old world comfort, while continuing an unyielding commitment to superior service. A Critics Pick of New York Magazine, the new Roger Hotel was met with praise from critics and visitors alike.


• Naming

• Brand Identity 

• Stationery Package

• Collateral Package

• Website Design

• Social Media Design

• Signage

• Sales & Marketing Materials

• Experiences

Honors and Awards

• New Roger New York named a Critics Pick by New York Magazine