Revolver New York

Roger Hotel

Brand Identity, Naming, Sales & Marketing, Stationery & Collateral, Website Design

Just north of Madison Square Park, the historic Hotel Roger Williams wanted to keep pace with its increasingly chic neighborhood. They approached us to design and execute a new identity that felt relevant and fresh. Thus was born The Roger, the audacious-but-ever-so-proper younger son of Roger Williams. Roger has a twinkle in his eye and a trick or two up his perfectly tailored houndstooth jacket sleeve, but he looks so sharp that you would never know it. 

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 Standing at the crossroads of uptown and downtown, The Roger Hotel is a marriage of chic design and old world comfort, while continuing an unyielding commitment to superior service. A Critics Pick of  New York Magazine , the new Roger Hotel was met with praise from critics and visitors alike.

Standing at the crossroads of uptown and downtown, The Roger Hotel is a marriage of chic design and old world comfort, while continuing an unyielding commitment to superior service. A Critics Pick of New York Magazine, the new Roger Hotel was met with praise from critics and visitors alike.

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