Revolver New York

Back Door Donuts

Apparel, Brand Language, Merchandise, Visual Identity

A Martha’s Vineyard institution, Back Door Donuts has been serving donuts after dark from an iconic purple backdoor in a supermarket parking lot for almost 20 years.

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 Revolver New York took the old Back Door Donuts logo and identity and gave it a pop art reimagining. Using its legacy purple as a jumping off point, we created a suite of modern colorways, frosted and sprinkled icons, and fun phrases to take this legendary donut shop and its logo to the next level.

Revolver New York took the old Back Door Donuts logo and identity and gave it a pop art reimagining. Using its legacy purple as a jumping off point, we created a suite of modern colorways, frosted and sprinkled icons, and fun phrases to take this legendary donut shop and its logo to the next level.

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